Thursday, December 15, 2011

[Link] Amazon’s Jungle Logic -- Richard Russo


I FIRST heard of Amazon’s new “promotion” from my bookseller daughter, Emily, in an e-mail with the subject line “Can You Hear Me Screaming in Brooklyn?” According to a link Emily supplied, Amazon was encouraging customers to go into brick-and-mortar bookstores on Saturday, and use its price-check app (which allows shoppers in physical stores to see, by scanning a bar code, if they can get a better price online) to earn a 5 percent credit on Amazon purchases (up to $5 per item, and up to three items). ...

Stephen [King] wrote “I love my Kindle” and noted that Amazon had done well by him in terms of book sales. But he too saw the new strategy as both “invasive and unfair.” He thought that many would see the new promotion as nothing more than comparison shopping on steroids but that, in fact, it was “a bridge too far.”

Read the full article here: http://www.nytimes.com/2011/12/13/opinion/amazons-jungle-logic.html?_r=2&pagewanted=1 

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