Saturday, January 10, 2015

[Link] Your Book Landing Page—Can’t-Miss Headline Writing Secrets (and Mistakes to Avoid)

by Casey Demchak

When I was a kid there were word games where you could read a simple letter—and if you circled every fifth word you would get a secret message of some kind.

It was neat. So neat in fact that I developed a similar strategy that works wonders on website landing pages that are designed to sell books.

The strategy is built around the fact that before anyone reads your website sales page, they will almost always skim your headlines first. If all a visitor does is skim your sales page headlines and subheads, they should receive a concise selling message and a confident call to action.

This “secret” message will often entice them to go back and read all the copy between your headlines to learn more details about your book.

Here is an example of how this headline sequence technique can look on a web sales page promoting a business book.

Continue reading: