Sunday, June 7, 2015

[Link] The Biggest Business Mistake I Ever Made

by Joel Friedlander

I didn’t know it when it happened, but it was the teleconference call that changed my life—my business life.

It was a monthly call with a mastermind group. We talked about marketing and tried to help each other get better at it.

Although my blog was becoming popular, I was struggling trying to find ways to make it profitable.

I was describing my frustration about this when one of the group members asked how my email list was doing.

“Pretty poorly, to be honest,” I replied. “I started a newsletter a few years ago, but haven’t kept it up, and there aren’t a lot of signups anyway, so why bother?”

“Well that’s your problem right there,” he said. “You’ve got great traffic, all you have to do is start building that list and you’ll be amazed at what happens next.”

He went on to give me some specific ideas about how to go about doing that.

So I started working on growing my email list, and eventually I found out my friend was right. This one effort has completely changed my business, my relationships with my peers, and the number of opportunities that are open to me.

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