Saturday, December 26, 2015

[Link] Literary Iceland Revels In Its Annual 'Christmas Book Flood'

by Jordan G. Teicher

In the United States, popular holiday gifts come and go from year to year. But in Iceland, the best Christmas gift is a book — and it has been that way for decades.

Iceland publishes more books per capita than any other country in the world, with five titles published for every 1,000 Icelanders. But what's really unusual is the timing: Historically, a majority of books in Iceland are sold from late September to early November. It's a national tradition, and it has a name: Jolabokaflod, or the "Christmas Book Flood."

"The culture of giving books as presents is very deeply rooted in how families perceive Christmas as a holiday," says Kristjan B. Jonasson, president of the Iceland Publishers Association. "Normally, we give the presents on the night of the 24th and people spend the night reading. In many ways, it's the backbone of the publishing sector here in Iceland."

Read the full article: http://www.npr.org/2012/12/25/167537939/literary-iceland-revels-in-its-annual-christmas-book-flood