First of all this list is in no way comprehensive. (I could probably list 50 things). Second, this is just my opinion. I know a LOT of artists and I keep seeing the same things happening at cons year after year. I feel people need to start operating differently, otherwise cons really are going to be a waste of money and time. So this is what I think most artists are doing wrong when they try to sell their stuff at cons…
- Keeping your head down at your table - I see rows of people with their heads down drawing instead of looking up and engaging the people walking by. (What? are we boring you?) Offer to give a custom drawing to someone AFTER they’ve bought something.
- Not being able to describe your book or product - If you can’t describe your book in one sentence, you’re doing it wrong. If you are uncomfortable describing your work, find someone who isn’t and bring them (If you hate people, go back to your cave and sell your stuff online)
- Not telling anyone where you are - 2 weeks before every con you should be on FB, Twitter and IG telling everyone what your row/booth number is. Make sure to include your twitter handle and the hashtag for the Con itself. Cons notoriously run out of maps and have bad wifi, leaving the masses to wander aimlessly. If your fans can’t find you, they will NOT buy from you.
Read the full article: http://derpygurl.tumblr.com/post/121104481939/25-reasons-why-you-dont-make-any-money-at-comic