The key to writing horror, as least as I see it
(and you’ll find as many different takes on
this as you can find authors, I’m sure), is to
camp out in the concepts of discomfort and
dread. You’re not going to surprise scare a
reader. You’re going to slowly overwhelm
them with several smaller “uneases” that
become a full-blown “creepy” and finally
if you’ve done your job right, all-out dread.
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