Saturday, September 9, 2017

[Link] I’m Ignoring All Your Sales Announcements (And Here’s Why)

Editor's Note: This may be the most important blog post I've read regarding writers on social media. Don't be "that guy." You know who I'm talking about. 


by The Invisible Author

Book marketing for authors is still a widely unknown phenomenon. And as such, a lot of authors still don't quite get how book marketing should work. Most of the posts, tweets, and pins you make advertising your new book for sale go largely ignored by a lot people — even bookworms and friends like me. Oh sure, you may get the occasional retweets, shares, and a few people may even go ahead and make a purchase. It's not that the rest of us don't want you to succeed; on the contrary, most of us want to see you succeed. Most of us can't wait until we see that announcement that you've made it onto a best seller's list. Any best seller's list. So why isn't it working?

So, if all your friends and family members want to see you succeed, why are we ignoring your advertising? Here are some of the top reasons I have actively ignored pleas on social media.

That's not why we're on social media.

No one joins social media because they want their friends to sell stuff to them. No one created their Twitter accounts hoping all the authors would start tweeting about sales and book releases. And no one ever hopped on Instagram hoping to see photo after photo after promotional photo of every book ever about to be released.

And I'm pretty sure you didn't join social media just so you could try to market that book. Right?

We're there to see what you're up to, to get to know you better, and to follow along with your journey. We signed up so we could stay in touch with our friends and family, and make new friends. We followed your fanpage on Facebook or Twitter so we could connect with you. So if you want us to pay attention to you, pay attention to us.

It's shaming or guilting us for not buying.

I'm sure you've seen those posts flying around. “You should be buying local instead of buying from major retailers,” or “why would you support major publishing houses instead of your own friends?”

I'll tell you why we make purchases from major publishing houses — because they are selling books we're interested in. Not that we wouldn't be interested in your book, but we don't like being judged for our buying habits.

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