Hey, writers! Give me your one best piece of advice to help someone learn to write something actually scary for a reader. And... GO!
Jessica Nettles: Mine the things that scare you the most, especially childhood fears. Then crank them to 11 (that is a different level for different people). I never fail to hit my mark when I go there.
John L. Taylor: Make the reader care about the character who will have the worst fate. Horror fails if you're rooting for the protagonists to die. Get them emotionally invested in someone who really doesn't deserve their fate and slowly pick them apart like a daisy. They will know fear from that.
John Pence: It's got to scare the author. It's got to be something the author had to be brave and confront.
That's not true for all horror, and can be applied outside of that genre.
Scariest damn thing I ever read was Poe's first-person narrator popping his cat's eye with a pocket knife in "The Black Cat." I read that when I was like 9 or 10, and I still feel it.
Michael Dean Jackson: Get your reader emotionally invested in a character and then scare the hell out of that character. Maybe it's not something that would scare you or the reader, but if it scares the main character, then the reader will feel vicariously frightened along with them.
Lainey Kennedy: Less is more. Leave room for the readers imagination to fill in the gaps. What our own mind comes up with is often scarier than any written words.
Sean Harby: Write something that frightens you. Make sure you include all your senses and express the nature of your own fear. It will translate.

Bobby Nash: I always start with character. Make it scary for the character and the reader will feel it.
Krystal Rollins: Haunted old house in a small town, picture books left inside of the family, only stories are told for the new people in town, until, one gets into the house.
Danielle Procter Piper: Many people go for the gross-out factor, I go for psychological stuff.
Laura Rucker: Describe a physical reaction to the horrifying thing, or a physical description of the horrifying aspects. A. Piece. At. A. Time.
Mike Schneider: You have to establish normal. Scary is a juxtaposition. So many creators want all thriller/ no filler but the reality is those stories aren't scary, no matter how gruesome they get. In fact, show too much of the killer/ monster and we start rooting for them instead.

Barry Reese: If it doesn’t scare YOU as the writer, it probably won’t scare them as a reader, either.
PJ Lozito: End the paragraph or chapter before the thing actually happens...
Jim Beard: Scare yourself. Everything else will follow.
Paul Beale: What scares you? It will likely scare the rest of us too..
Brian K Morris: Study Alfred Hitchcock's films as a blueprint for pacing and escalating the terror.
Sheela Chattopadhyay: This is a great question! While some may say to "write what scares you," I tend to find that the scary part is more in the suspense, pace, and overall environmental feel. Those aspects are what drew me to Poe and Agatha Christie as a child. From learning experiences and currently working on a suspense that's scary short story, the pacing and stakes help build the suspense.

Dread is that feeling that keeps a reader’s stomach unsettled, that scene that makes them feel phantom pains in the same limb or joint the killer keeps sticking a pin into, the sum of all the chills up a spine and “what if” scenarios of the mind a reader keeps accumulating during the time it takes to read your tale.
Anna Grace Carpenter: Don't self-censor. (Especially on the first draft.) It's a lot easier to take things back off the page later if they seem too much than it is to add things back in when it's not enough.
Gordon Dymowski: Horror and comedy share one aspect in common: timing. The only difference is that comedy results in laughter, horror results in fear
Danielle Procter Piper: Less is more. Let their imagination fill in as much as possible.
Editor's Note: All images are free use from Unsplash.com.
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