by Joel Friedlander
In my last post, I covered how to find your ideal reader for nonfiction authors. For nonfiction, your ideal reader is identified by what problem he’s trying to solve. Fiction, on the other hand, is trickier. You’re trying to discover your reader based on how he finds new novels he enjoys.
You could say his “problem” is finding books that satisfy his particular tastes, especially when he doesn’t have anything new to read – all his favorite authors are between books, he’s read all their offerings, and now he’s forced to search for something else to feed the craving. If you’re a hard core fiction fan, you know just how real this craving can be!
Before you can identify who your audience is, you need to know what you are offering. To do this, answer the following questions...
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