Saturday, July 7, 2012
[Link] Creating an Author Brand to Boost Your Platform
You all know how important a book cover is, right?
After all, you’re on Joel’s site, and if there’s one thing he discusses in detail, it’s how to create a killer cover.
But let me tell you, it’s a tough world out there, and it’s tough to get noticed.
Amazon has opened up many doors, and not just for you; the same possibilities exist for everyone.
We all have a book in us, so they say; well, now we can publish it too!
A good book cover can help you stand out, as can an author platform, and a good branding strategy, and everything else a modern author needs in their arsenal. My big question is:
How can you combine all of these different things into one consistent message?
Brand Identity, that’s how!
Continue reading: http://www.thebookdesigner.com/2012/06/creating-an-author-brand-to-boost-your-platform/