Saturday, July 7, 2012

[Link] Creating an Author Brand to Boost Your Platform

by Matthew Turner

You all know how important a book cover is, right?

After all, you’re on Joel’s site, and if there’s one thing he discusses in detail, it’s how to create a killer cover.

But let me tell you, it’s a tough world out there, and it’s tough to get noticed.

Amazon has opened up many doors, and not just for you; the same possibilities exist for everyone.

We all have a book in us, so they say; well, now we can publish it too!

A good book cover can help you stand out, as can an author platform, and a good branding strategy, and everything else a modern author needs in their arsenal. My big question is:

How can you combine all of these different things into one consistent message?

Brand Identity, that’s how!

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