Wednesday, March 21, 2012

[Link] How do books get discovered? A guide for publishers and authors who want their books to find an audience

by Patrick Brown

We've all fallen under the spell of a truly great book. But where did we originally hear about it? How did we come to choose that particular book from among the literally millions of books in the world? Did a friend hand it to us and say, "You have to read this!" Or did we hear about it on NPR's "Fresh Air"? Or was it a Goodreads Recommendation that convinced us to give it a try?

From the publisher's perspective, discovery has always been shrouded in mystery, a sort of alchemical process through which readers find books they love. With a community of more than 7 million people and 250 million books shelved, Goodreads is uniquely equipped to shed some light on this eternal question. On Wednesday, our CEO Otis Chandler gave a talk at the Tools of Change conference in New York City presenting some data that helps get at one of the most pressing questions facing the publishing industry today—how do readers discover books?

What we found is that readers discover books in several different ways. While this may not seem surprising, it should serve as a reminder to authors and publishers that no one promotion or marketing technique is enough. To successfully promote a book, you have to reach out to readers in a variety of ways.

Below is a pie chart of the various methods Goodreads members use to find books on the site:

What we found is that readers discover books in several different ways. While this may not seem surprising, it should serve as a reminder to authors and publishers that no one promotion or marketing technique is enough. To successfully promote a book, you have to reach out to readers in a variety of ways. 

Below is a pie chart of the various methods Goodreads members use to find books on the site:



Continue reading: http://www.goodreads.com/blog/show/343-how-do-books-get-discovered-a-guide-for-publishers-and-authors-who-want