Showing posts with label Iscah. Show all posts
Showing posts with label Iscah. Show all posts

Thursday, September 18, 2025

The Name Game: How Do You Name Your Characters?


Let's talk about naming your characters for the new Roundtable.

What resources do you consider the most valuable when coming up with character names?

Samantha Dunaway Bryant: When I’m working in a contemporary, close to real-world setting, I look at details like where my character is from, what year they were born, who their parents were, and use that to help me select a likely name.

Census records and baby name books are useful for this.

Cindy Bergquist: Some come to me. Some I reference my favorite character naming book, The Character Naming Sourcebook

Lisa Haman: For me it depends on the story I'm writing. For The Insignificant Amy Dodd, I tried to think of a name that sounded like someone who is invisible. For Philippa Marlowmellow, since it was a parody of the noir detective stories I tried to make the name sound like an old detective series.

Van Allen Plexico: Writing ALPHA/OMEGA from 2005-2024, I needed a LOT of Russian names. Like 35 distinct Russian characters. I used every source I could find for first and last names, from websites to baby name books.

And I still wasn't completely happy with the range of Russian names!

Bree Jackson: If I’m going for symbolic, I take attributes of the character (ie: strength, beauty, resilience,etc…) and translate those words into different languages. Then I derive a name from the word that works best. In other instances, I’ll ask my beta reader group silly questions like “I need a name that isn’t Chad to describe a gym bro guy who looks like he lives off of wheatgrass and unseasoned chicken.” The results are entertaining and useful.

Chris Pocase: There were two methods I used to use when coming up with character names. The first one was to take two Latin words and sort of splice them together to make a name. But I plan to rename those characters since the combinations can be fun to come up with but difficult to pronounce.

The other method…use Google Maps and pick a random place in the USA, and look at street names. There are some really interesting ones especially in rural areas

Kay Lee: Sounds weird but I feel like my characters name themselves lol. Based on the personality of that character names that seem like a fit just kind of come into mind and make sense.

Thursday, April 3, 2025

Titles and Stories (We Got Together, Like...)


This week, let's talk about stories and titles and how they go together (or don't -- I wan't presume your process!). 

What comes first for you, the story or the title? How does one drive the other through the process?

Sara Freites Scott: The title comes first but may change after I write the story! (Which actually happened with my first book.)

Bobby Nash: It could happen either way. Most of the time, it’s the story. That said, doing series work, like Snow or Tom Myers, I like to have a page at the end that states, “Tom Myers will return in…” and so I try to have at least a loose idea and a title for the next book ready to go. I have had instances where the title changed in the process.

Sean Taylor: I find it very difficult to write without a title. I'll jot down story notes and hold off actually writing the narrative until the right title falls into place. Yes, I know that (among other things) makes me an odd duck. 

Chris Riker: First - the moment. That one heart-wrenching scene. It contains the seeds of the story. It lives at the heart of the theme. Where do they come from? I live in a stressful world. Perhaps you've heard of it. Earth? Second - a few characters. Names. Quirks. Third - The ending. Not the plot; that's different. I need to know where my characters need to get to emotionally. Lastly: WRITE!

Jerry Motyka: Yes. Sometimes I get inspiration from a title, other times I get inspiration for the story and the title comes last.

Brian K Morris: Most of the time, it's the story, especially when I'm working with someone else's characters. Then again, I've come up with a title that practically writes the story for me. Also, I have to really put on my thinking cap to come up with a halfway pleasing (to me, at least) title.

Aaron Rosenberg: Oh, story 99 percent of the time, definitely. A lot of the time I'm scrambling for a halfway decent title -- I just use a placeholder to start, and hope something better comes to mind as I get into the book properly.

Gordon Dymowski: For me, the story almost always comes first. It's easier for me to come up with a killer title for a well thought-out story than it is a story for a killer title. I have several works in progress which I have named "Untitlted [INSERT GENRE OR CHARACTER" here to make them easier to track.

George Tackes: Always the story. Something in the story inspires the title. I couldn’t imagine having the title dictate the story. Because sometimes a story can go in an entirely different direction.

Iscah: Usually the story comes first, but it depends. Originally Seventh Night was called The Magician's Apprentice, and the story more heavily focused on Phillip. Then I saw a book with the same title at the store and decided I needed a new name. As the best fairytales are named after the princess, I went with *Seventh Night*, but this meant my title character was unconscious for two-thirds of the book. So, I reworked the middle to give her more to do and a bit more of a growth arch. I do think the story works a bit better that way.

When I say the story comes first, I tend to mean the general story. I usually have an idea for the title before I have finished writing. In some cases, it's a working title. I had a story called The Littlest Vampire, which is another title that I discovered was taken. That one has been sitting on my hard drive long that I may have to retitle it again if it ever comes out.

Some titles emerge while the story is still forming. I can be glacially slow from the spark of an idea and finding time to write it. So I have several backburner novels which are partially formed and still in the notes stage. Most of those have working titles.

Thursday, February 5, 2015

Pow! Right in the Viscera! -- Writing Prose with a Gut Punch

This week let's talk about writing visceral prose, the kind of stuff that really makes a reader feel like he or she is there in the work in a truly palpable sense. 

We get the word "visceral" from the word "viscera," which means "the soft organs of the body." So visceral in the scientific sense means simply "relating to the viscera," but that also transfers over to the literary definition as well: "characterized by or proceeding from instinct rather than intellect: a visceral reaction; characterized by or dealing with coarse or base emotions; earthy; crude: a visceral literary style."

In other words, visceral writing hits readers where it counts, right in the gut, right in those soft organs and igniting and inciting a physical reaction (or at least physiological facsimile thereof).

So why does it work, and how do writers make it happen? 

Why do visceral passages resonate with readers so much more effectively than passages that deal the only intellectual understanding? Or do you disagree?

Gordon Dymowski: Visceral passages are much more primal, hitting readers in their emotional centers on a much more direct level. I've written both "clinical" (as a professional) and "emotional" writing - visceral writing tends to be more memorable because the reader can connect an emotion with a particular passage.​

Richard Lee Byers: Visceral passages generally resonate with readers when the writer is trying to elicit an emotional response, which in contemporary fiction, particularly genre fiction, is much of the time. That doesn’t mean visceral writing is always the best choice.

Humor sometimes works partly because the narrative maintains a wry, witty distance from the characters. P. G. Wodehouse did this even when writing in the first person, which is a good trick when you think about it. A detached, cerebral style also works to reflect the perspective of a detached, cold point-of-view character. And some passages, particularly ones that are mainly exposition, just don’t have content compatible with visceral writing. It would look silly if the writer kicked out the jambs in that particular paragraph.

Selah Janel: I think, in a lot of ways, it all comes down to human experience. We all have different levels of education and intellectual experience, and in a way approaching some subjects with that approach only serves to distance the reader. With visceral and emotional-focused writing, though, you bring things back to everyone’s core experiences: we all have some experience with terror, sadness, joy, unrequited love, etc. When an author really dives into what it means to feel those things, really digs in to what those experiences mean for the characters instead of just describing the experiences, themselves, then everyone has a way into that author’s work. Whether the approach is used to disgust or terrify, like in horror, or connect with a reader via human experience, it’s still very effective.

Ray Bradbury was a master at that. I still have vivid memories of being disturbed by a lot of his shorts in the October Country, because they played on such simple, human fears. Likewise, A Medicine for Melancholy and Hopscotch are two of the loveliest, romantic shorts I’ve ever read, and they’re even more impressive because the main characters in both are young women. Dandelion Wine is full of examples of really digging in and showcasing the emotions behind little life experience. It isn’t just about a boy who buys shoes and has a friend move away and gets sick – it’s about the elation of simple things, the importance of fear that runs away with you, the heartbreak of losing family, the frustration in miscommunicating with those you love. Otherwise, if it was written from an intellectual standpoint, it’d be a pretty boring book.

Iscah: They resonate in a different way. My imagine is very strong. I experience the things I read, so I prefer a degree of distance in my fiction, particularly when the situation is unpleasant. A distanced perspective also provides a broader view. The visceral approach lets you feel the knife. The intellectual approach allows you to appreciate the point of the knife. There's a place for both, but I tend to go light on the visceral when things are unpleasant and it's not important to the plot or character development. I feel it allows the reader to set their imagination to their own comfort level.

Stephanie Osborn: Visceral passages force the reader to have a physical and emotional response in a way that an intellectual grasp often will not. To say that something evoked a “visceral response” means that it created a “gut feeling” in the reader.

Let me give you a few examples from a book I co-authored with NYT-bestselling author and star of NatGeo’s Rocket City Rednecks, Dr. Travis S. Taylor. The book is called Extraction Point. It follows Dr. Ray Brady and his team of black ops, looking for a high-tech terrorist, who may be either an extraterrestrial, a time-traveler, or both.

An unconscious Ray rolled over in bed again in an attempt to find a more comfortable position but it only aggravated his stitches. The pain woke him out of his dream. He squirmed a bit and, after several minutes of being unable to get comfortable, decided to get up and take another pain pill. He squinted at the alarm clock on the nightstand and the faint red numbers told him that there were still a few hours of good sleep time left. He eased out of bed, trying not to bother his wife, but he was too groggy and stiff to be graceful; he nearly fell out of bed on his first try. He stumbled into the bathroom on legs that felt as flexible as ramrods and ached about like rats gnawing on them, and rummaged through the medicine cabinet for his meds.

This particular passage shows us what the protagonist, Ray Brady, is feeling the night after a fight with their suspect. We understand his injuries, and we sympathize; we’ve all been there with stiffness and soreness — after a hard gym workout, a tumble down stairs, a minor (or major) automobile accident. But it’s more an intellectual understanding; it doesn’t feel like a giant, cold fist reaching into our bellies and grabbing a handful of entrails. Part of the reason is that what’s going on is not serious enough to really grab a handful of the reader’s guts. He’s uncomfortable; we get that. That’s about it.

This next passage, on the other hand...

Everything had proceeded normally until they’d driven squarely into the mine field about an hour after dawn the next morning. It wasn’t supposed to happen: the new vehicles were supposed to be shielded on the bottom, but Ray watched in slow motion horror as the vehicle ahead of him blew up from below, spewing fragments of humvee and human flesh everywhere. His own driver simultaneously slammed on the brakes as a splatter of blood sprayed the windshield. Part of a hand bounced off the hood.
One single Marine flew, relatively intact, through the air, a trail of bright red blood arcing behind him, to land hard on the ground a few yards away. Miraculously, his landing didn’t trigger a secondary explosion. But he wasn’t moving, and a puddle of blood was starting to form in the dirt under him.
“ALL HALT!” Ray barked as loudly as he could into his radio. “ALL HALT!MINE FIELD! MEDIC! MAN DOWN!”
...In less than a minute he had made big progress. He’d gotten to the side of the wounded Marine, managing to grapple him up and over his shoulder, with the [land mine] detector over the other, before starting to walk in his own footsteps back to the humvee. He’d glanced up long enough to see the medic, climbing from vehicle to vehicle in their convoy— 
—And kicked a pebble. Time slowed down in his mind as he watched the pebble skitter across the road and bounce, once, twice, a third time…Time always allowed for things to happen… 
He remembered a roar like all the cannons in the history of the world firing at once, and searing pain, and then blackness.

This is an excerpt from a flashback sequence: Ray had wartime experience in Mideast engagements. He and his unit were being extracted, when their small convoy ran squarely into a mine field. We’re dumped squarely into Ray’s brain as he experiences all of it. Tell me you don’t get that sense of time slowing down, of a sickening realization of what you’ve just done, a dizzying detachment — until all hell breaks loose and the time dilation snaps back into the horrifying reality.

But visceral writing doesn’t have to be about matters grotesque. Sometimes it’s about love. And sometimes it’s just about understanding. Try this little family scene: Ray, his wife Sam, and toddler daughter Abby (who has only just begun speaking), have just returned from the book’s adventures, and are trying to deal with the aftereffects. We start with Sam telling Ray a secret.

“Daddy showed me your files before we came in to recruit you. I felt so bad that your handsome face had had to be reconstructed. But they did a really good job. And it doesn’t matter either way, Ray. I love YOU,” she said, putting her free hand over his heart, “the guy in here, and I think I’d have loved you even if they hadn’t been able to put your face back together at all.” 
“I love you, too, hot stuff,” Ray murmured, sucking in a deep breath as he relaxed. All I could want, all I could ever ask for, and more. He put his arm around his wife’s shoulders and squeezed lightly, then released her. 
“Da,” Abby said again, looking up at Ray, recognizing his voice. “Da?”
“Yes, honey,” Sam told the girl. “That’s Daddy. I know he looks a little diff— um, I know he looks kinda funny, but it’s Daddy. Do you want to go to him?”
 
Ray held out his hands, tentative, prepared for rejection. But Abby went to him without hesitation. She buried her little face in his chest, wallowing around for several minutes, breathing deep and recognizing his scent; then she looked up at him and smiled. 
“Da,” she declared, certain. A tiny fingertip ran along a berry vein on his cheek, and she laughed, then clapped her hands. “Da! Da da!” And she giggled. 
“That’s right, princess, Dada,” Ray beamed, feeling like his chest would burst.

If that doesn’t give you a gut-level response, you might wanna check your guts.

Robby Hilliard: It just so happens that when I went back to school to finish my degree, one of the courses I took was a psychology survey course. One of the things we looked at had to do with various aspects of brain functioning and I came across a study dealing with mirror neurons. It turns out that when reading, if the reader is actually visualizing an action, sensory input, or feeling (especially if these are things that the reader could conceivably do or experience themselves), the same mirror neurons fire in the brain that fire when the person is actually doing said thing. This would suggest that there is a real, physical reaction in the readers brain when writers use visceral descriptors. So if for no other reason, the fact that visceral descriptors fire up a reader’s brain should be enough! The fact that it can do things like get the reader to become immersed in the story world is also an excellent reason.

Robert Krog: Different readers react differently, of course. What seems visceral to one, may seem merely crude to another. What strikes one as visceral, may strike another as only gory. There should of course, be distinctions among all of those. On the other side, what strikes one reader as intellectual, may seem to another as only stuffy and boring. And some find attempts at visceral writing to be boring, on an intellectual basis. And, strangely enough, some have a visceral response to the intellectual. I find that, as a reader, the more knowledge I have, the more thoughtful I am, the more likely I am to respond well to both, so long as both are well done.

Rose Streif: Visceral passages can draw the reader in to point where they are virtually experiencing the story themselves: seeing, feeling, hearing, even tasting.  Where one may disagree is with technical writing or even with certain types of hard science fiction, where technical qualities traditionally outweigh the emotional.

What do you believe contributed to the shift from passive, removed, intellectual descriptors in early novels (particularly British and American) to more visceral, in-the-middle-of-it-all descriptors used in contemporary stories?

Gordon Dymowski: ​I'll put the blame on Ernest Hemingway and Dashiell Hammett. They were both responsible for paring written language of its more flowery flourishes, keeping their writing direct. I think that social changes in both countries around World War One had a huge effect on prose, since people were so overwhelmed with the particularly (at that time) nasty nature of that war. It's much easier to relate to things "in the middle of it all" than it is to ornate, elaborate writing.​

Richard Lee Byers: The purpose of visceral writing is to evoke strong emotion in the reader, and since that’s exactly what many fiction writers are trying to achieve, it was natural for the technique to become increasingly prevalent over time.

Selah Janel: My timeline isn’t the greatest, but I think Gothic literature in Europe and pulp fiction in the States at least contributed to the trend. Both played on pushing buttons, on the gruesome, adventurous, and romantic, and came at times when people were either supposed to be very buttoned up, or were going through economic hardship. I think it was only a matter of time before those styles matured and became not just about escapist fiction, but using a toned down version of those styles to catch reader interest with other stories.

Iscah: Television is the main factor. Part of the reason old novels were so descriptive was that the reader may well have no visual concept of the Sahara or a whale unless they had been there or seen one in person. So the descriptions to capture color, sight, and sound gave the readers a unique experience. These days film, full color magazine, and mainly television have allowed the average person to develop a ready mental picture of things far outside their geographic or personal experience. Action based stories with minimal time spent on settings are nothing new, that describes most folklore, but the 18th and 19th century saw huge explosions in travel technology. However it was a minority of the population who could actually afford to travel. Improved interested in public education raised literacy levels, so you had a larger audience of readers with limited travel funds. Thus the writer traveled for their audience.

Stephanie Osborn: I think part of the change from a more isolated, intellectual style to visceral has to do with history, and the overall social milieu; and part of it has to do with the changing news media of the day.

The modern novel as we best recognize it dates from the Victorian era for the most part, and that was in general a very reserved time, with very formal interactions defined. And if you exceeded or otherwise violated those definitions, woe betide! But by WWI, things were changing drastically. WWI was the first “modern” war, and it was in-your-face and VERY visceral — and there were few who were not personally touched by it. This, coupled with the Spanish Flu pandemic which swept the world near the end of the war, resulted in massive societal changes. We dumped right into the Roaring '20s from there, and kept going.

In 1920, radio broadcasting became the new medium, immediate and gripping, which lent a wholly different feel to news reporting (which began airing in 1920 pretty much everywhere) and storytelling (first aired in 1920 in Argentina, ~1921 in the USA, 1922 in the UK). Witness the reaction of listeners to Orson Welles and his Mercury Theatre On The Air, when in October 1938 they dramatized H.G. Wells’ War of the Worlds. This was, in turn, closely styled on the live radio news broadcast from the Hindenburg disaster a year and a half prior. (“Oh, the humanity!”)

News reporting went, almost overnight, from the relative detachment of the newspaper, where at best it would be hours before the public got the news, to the on-the-scene, happening-right-now, don’t-know-what’s-going-to-happen-next of live radio broadcasts, where the audience could hear the emotion of the reporter in his voice. Only a few decades later, and arising out of the same networks the radios had created, came an even more visceral, immediate medium — television.

All these societal changes resulted in a change in outlook — personal and worldwide — and perforce a change in writers’ styles. People had experienced that visceral response in real life, and wanted more realism, more gut-level writing, in their books.

The world just...changed. And writing had to change with it.

Robert Krog: As in music and the other arts, there comes a point when a new generation looks at the depth and breadth of the previous generation's work and responds to that depth and breadth, that mastery, with awe or indifference or even disdain. The new artist looks at it and says to himself, I can never do more than copy that. I cannot equal it, much less surpass it, so I have to either give up and not be an artist or I must fo in another direction. He might also say, so what, I've seen it all before, and I want something different. And thus we have innovation. There is another way, of course, that occurs more rarely. Some innovative member of the new generation looks at the work of the previous ones and is inspired to do new work in the same canon. What no one else though was possible is sometimes achieved in this fashion, The old masters are surpassed at their own game.

In the case of the passive, removed, intellectual descriptors of which you ask, there is, of course, a cultural aspect as well. The writers of those times and places came from a more staid society. A few generations down the road, society had become less staid.

Rose Streif:  The Enlightenment and Victorian eras valued intellect and judgement over emotion (the Romantic style will differ and seem more modern,) and therefore the stories and novels reflected this tendency.  But the Pendulum swings, and readers largely grew tired of the dry prose, preferring a more engrossing style as time progressed.

How do you as a writer focus on creating visceral prose to grab your readers' attention?

Gordon Dymowski: One thing I try to do - and yes, it's the writer's cliche - is to show not tell. Describing a person's body language in response to tension says much more than looking up synonyms for tense in a thesaurus. A person's eyes darting about as they bite their lower lip says more about their fear than them screaming "I'm afraid!". It's about making sure the reader feels the emotion along with reading how it's described.

I also focus on how I would react physically to a situation. Sometimes, it even means placing myself in such danger (at least, in my imagination) and noting how my body's reacting. I have a background in psychology, so I also note others' body language, voice inflections, etc. in similar situations. The more I can describe a physical reaction - and the less I need to say "This character feels that" - the greater the emotional payoff.

Richard Lee Byers: My approach: Use concrete, specific language. Focus on what the viewpoint character is perceiving and involve as many senses as possible, not just sight and hearing. Link emotions to events in the body as opposed to just stating that they’re happening in the mind. For example, the voice of a frightened character can become shrill, and the eyes of a sad one can tear up. Be leery of qualifying adjectives. It’s likely to be more effective to say that a character is angry than to say he’s somewhat angry even when the latter more precisely reflects what you see in your imagination.

Selah Janel: Technically, I try to put more effort into descriptions and I play with pacing more. In longer work, I tend to choose scenes where I have wiggle room to flesh things out and dive into the emotional context and scatter those throughout. I also am always very aware of what my characters are going through, and make it a point to try to have an internal dialogue about what I’ve gone through in my life that might line up with what the characters are going through. It’s almost like a literary riff off the actor’s sense memory trick. I do my best to really focus on those feelings and figure out how to transpose that to the situation I’m writing. Then, it’s just a matter of amplifying certain details and twisting things to fit the character. Likewise, I’ve tried to become much more present and really experience my life, and be aware of how certain things are playing on my emotions and how I react to them.

Iscah: I'm on the more intellectual than visceral end of the spectrum by choice, but when I want to create a visceral moment, I'll focus on small sensory details both internal and external. "He punched him in the jaw." becomes "The crunch of fist on jaw was followed by the satisfying pain of hairline fractures, internal repercussions of pulsing anger unleashed." Particularly as we become more surface oriented in our social interactions, what lies below the surface has become the inaccessible place where we want to travel vicariously.

Stephanie Osborn: I sit down and look at what bothers me, what upsets me, what evokes fear in me. This does not have to be something horrific. It can be a phobia, or a heart-wrenching experience from my own past, or a death in the family — anything like this. Anything that evokes strong emotion. The emotion is key.

I actually learned how to do this reasonably well before I started writing professionally. I used to play around in what’s now known as “fanfic,” creating my own characters to populate a world created by someone else, and getting responses from my fellow fans. (It actually allowed me to play around with certain aspects of style, making it easier in that I didn’t have to build a complete world first.) Mind, I had no intention of publishing any of it. I was simply enjoying...I dunno, think of it as an extension of roleplaying games like D&D. That’s actually how some of it played out, as a roleplaying game. But it also gave me a clue as to what writing was all about.

In one shared fanfic universe, I put one of my characters, much-beloved by the other fans, through hell, almost literally. I opened up one of my own phobias — I’m pyrophobic, due to some traumatic events in my very early childhood — and had the character get caught in a forest fire. The story was not a horror story, and was not handled that way at all, but I let the reader see my character through the eyes of her love interest as he fished her damaged body from the heart of the fire. We saw what he saw, smelled what he smelled, felt what he felt, lived his emotions, his distress, horror, grief, and remorse. And felt his shock and desperation when he realized, as badly damaged as she was, she was still alive — but might not be for long, unless he hauled ass.

I got plenty of feedback on how strongly the other fans responded, ranging from screaming at the computer, to bursting into tears, to running out of the room. The word “traumatized” was bruited about a bit. And after that, they were locked into the story. That was the first time I realized what...power is not the right word, but is the closest I can come...what power I could wield, as a writer, over my readers.

And I took what I learned then, and have tried to improve on it since, as a professional writer.

Robert Krog: I don't ever stop to design a scene so that it is visceral and grabs the readers attention. I tell stories, and some scenes simply are visceral and require language that is immediate, action oriented and full of such descriptors, while others aren't.

And that which some find to be visceral, others do not.

Here's a bit from my story "Tell Me Your Dreams" that immediately grabs some readers in a visceral way and doesn't others.

Jeannie was still shaking a bit from the stun gun when the captain used his good arm to pull her to her feet and give her a push down the corridor. She felt drool on her chin and, trying to compose herself, she attempted to wipe it off on her shoulder, the soft fabric of her jacket working adequately as a handkerchief. The captain made a “Tut, tut,” sound as he had before and then stated again, whispering, “Such a pity.”

It's not overly so, but has some visceral, grabbing elements. So much of it is a matter of what readers respond to. The shaking, the drool, the push, the soft fabric against the chin, and the presence of the stun gun evoke an obvious danger, right off the bat really grab some readers. The passage is the beginning of the story, and it usually makes the reader wonder how poor Jeannie ended up in that particular, undignified, slightly traumatized situation.

Rose Streif: Language is key, but mostly, treat the characters as people rather than puppets or tools. Empathy on the part of the author is necessary, but they are not "your babies." Bad things should happen if you want things to be interesting.  They should screw up.  They should face disappointment or terrible odds, even if they succeed in the end.  And they should feel every minute of it.

What can beginning writers do to build up their ability to write more viscerally?

Gordon Dymowski: Become "people watchers" - literally. Spend time socializing with other people, but also observe how they react physically. When talking with friends, listen very carefully for words, pauses, etc. When it comes time to write a character's reactions, reactions, focus more on overt behaviors and shadings of emotion than on plain descriptions. As the writer, you're describing a particular situation to a particular character - do everything you can to make the reader feel the same as that particular character.

Richard Lee Byers: I pretty much covered this in my previous response. In addition to those tips, I recommend avoiding omniscient point of view, which can put distance between the characters and the narrative. Instead, filter everything through the point of view of a single character and convey his reactions as the scene unfolds.

Selah Janel: Live, live, live. Get out there and live your life. Journal, and just go nuts on the descriptors. Put yourself in all sorts of situations and keep those memories close to you. When writing a manuscript, really just go to town on scenes where you want to connect with readers or where you want a punch if it’s horror or  a thriller—you can always pull back if it becomes too over-the-top. Give yourself permission to really feel those scenes, and just go for it. Write practice vignettes if you’re uncomfortable delving into more emotional writing. You can always toss them or file them away for future use. The point is, reading that type of literature is important, but you have to find your own way in, your own visceral style, your own comfort zone.

Iscah: Pay attention to way in which we experience the world, not only with our five senses but in terms of pain and heat and how our bodies physically react to experiences. However, I find visceral description to be used too often as cheat for lack of story substance. So I think it more important to understand the visceral images should enhance a story, not replace it. They are not a story unto themselves. Fight club is incredibly visceral, but without a very intellectual frame work of story, it would just be another boxing match.

Stephanie Osborn: I think the real trick, at least for me, is to look within myself, and figure out what it is that moves me the strongest. Often, they’re things that I can’t even talk about, or tend to choke up when discussing. And then I use those things, I find some way to work them into the story. And I use my own feelings and emotions, my own gut reactions, my personal visceral responses, to drive the scene. I’ve long said that every detailed character I write has some aspect, some facet of my personality, buried somewhere inside. I look at where I can relate to that character, and then build on that relating. And sometimes that relating comes in the form of this visceral response.

It’s a scary concept, laying out your guts on the page. I know. But if you truly want to hook your reader, get him or her addicted to your writing, it’s the best thing you could do.

Robby Hilliard: The old adage, ‘show, don’t tell’ comes to mind. Whenever a writer can “show” the reader how a surface feels against the finger tips (the grit rolling under the skin and the sharp protrusions snagging against the fingerprint ridges) instead of simply saying, “he touched the brick,” the writer is showing instead of telling. But more importantly, the reader will automatically visualize or imagine what it feels like to be doing that very same action. Again, firing up the brain!

Robert Krog: For many, using shorter, descriptive words works, but mainly it's describing how things feel to the character in a particular moment of danger or passion. Some poetic devices seem to work pretty well, if they're not overdone. Alliteration can help, for instance, though rhyme usually throws people out of the moment. It mainly seems to be a matter of focus or subject matter. If the writer describes well situations that are physical and immediate, the reader should respond appropriately.

It helps to show rather than to tell. One can say that a character is scared, or one can say that when the gun was put in his face, he nearly wet himself, and he broke out in a salty sweat, heart pounding, pulse throbbing in his temple. It helps, of course, if the reader has already come to like that character, and isn't hoping that he gets shot in the face, though that too, can be very visceral, if the reader thinks he's got it coming to him.

Rose Streif: Life experience helps.  But where that fails, use your imagination.

Friday, January 16, 2015

Successful Book Marketing

Ready for our first roundtable of 2015? This one is for authors, publishers, and book marketing folks. Okay, let's kick off the new year right, shall we?

What has been your greatest success in book or ebook marketing?

J.H. Glaze: My greatest success in ebook marketing was a promo I did last year that generated 9,800 downloads in 24 hours. It resulted in residual sales of 450 ebooks over the next week. This was done through a promotion combining at least 10 of the eBook promo sites, some paid - some free, Facebook shares, Twitter Re-Tweets, and posting to groups.

My greatest success in Paperback marketing is definitely Horror Cons. Last year in October, I sold more than $1,400 worth of books over a 3 day weekend. The Conventions usually result in extended sales for about 6 weeks afterward. I have developed a specific strategy and technique for selling at cons, so you may not achieve the same results if you rush out and get a table for the first time. People who have had tables next to me will tell you, I’m a selling machine when I’m working the floor.

John Hartness: Marketing is raising general awareness of your brand or a specific product. It isn’t about sales, it’s about eyeballs and stickiness. The more eyeballs you get on your name, the more often, the stickier you become in people’s minds. Coke is a ubiquitous product, so much so that people will sit down in a restaurant and order a “Coke” when all they really mean is “brown carbonated sugary beverage.” Same with Kleenex and Xerox. Those brands have been marketed so well that they have their own definition. Stephen King is a good example of this – for forty years his name has been synonymous with horror fiction, regardless of his forays into other genres and styles.

Marketing is a long-tail process, and very little that you can once today will have a net effect on your overall branding in a positive light. The same cannot be said for negative branding, just look at people who make headlines for being idiots. Marketing is a cumulative process, and building a brand takes years, and lots of effort.

Promotion is a short-term, sales-focused “event.” A great example of this is the yearly “Toyotathon” that we see so many commercials about. They are trying to cram a quarter’s worth of sales into a month, because fourth quarter sucks for car buying. We try to do the same thing when we drop the price of a book to $.99 or free for a couple days. We try to cram a month’s worth of “buys” into a day. By far the most effective promotion I’ve participated in was when my book was selected as the Kindle Daily Deal. I moved several thousand copies in one day at a reduced price, and about a thousand copies over the rest of the week at full price. And I topped Stephen King on the horror bestseller list! Yes, I screen-capped that bad boy!

A marketing and promotion tool that I have found works very well is my email newsletter. A monthly newsletter has seen a 20% increase in subscribers since I re-launched it, which is a long-tail success, and when I have featured backlist titles in the newsletter, I have seen a corresponding increase in sales of that title for the month it is featured. So that’s a short-term promotional benefit.

Iscah: Direct sales events like at conventions, festivals, fairs, etc.

Mat Nastos: My first book, THE CESTUS CONCERN, was by and far my biggest success to date. With it (between sales across all platforms and my free giveaways), I've moved well over 100,000 copies to readers. Within the first 45 days I was already hitting that 1500 copies per month mark and it went up from there. The keys for it taking off were:


  • Finding the right genre to target (men's adventure, action & adventure, and cyberpunk to start...but I constantly tweaked things)
  • Having a professional cover that put out the message I wanted and worked for the audience I was targeting (this is a problem for a lot of indy and self-pubbed books)
  • Making sure my product pages and my sales blurbs were killer. 
  • Finally, adjusting your keywords/tags to help target what potential readers are actually searching to buy, and not getting caught up in focusing on what I wanted them to be. Readers and what they perceive your work to be is more important than my own perception when it comes to building an audience. Once you've got that audience in place you can start messing with their perception, but you need to catch them before you do that.


Frank Fradella: If you do a big con well — like, say, Dragon*Con — the ROI on that is fantastic. It not only sells books (which is great), but it introduces some 50,000 to your brand, which makes sales easier later. And by "do well," I don't mean sitting on your ass behind a six-foot table waiting for sales to come to you. I mean hustling. Do panels, network, schedule signings, host events at the show, launch a book, do giveaways, offer con exclusives. It's a higher price point that most online options, but the benefits outlast the con by several orders of magnitude.

Van Allen Plexico: I've been doing 6-7 cons a year for the last 20 years, and for the last ten I've been doing tons of panels and events, including usually 16-18 panels every Dragon*Con. I have worked my socks off promoting those books during those panels and events and have built something of a name brand/recognition that way. But it's still confined within a fairly small customer base; the trick is to break out of that and hit the more mainstream audience that doesn't really do many cons, etc.

Percival Constantine: Making the first book in a series free, even if it's only temporary, and including links in the back of each book for reviews, email sign-ups, and the next book in the series. But the most successful thing has been to have a clean, organized website with a mailing list.

Susan Burdorf: I have a book out in which I have two short stories - the publisher periodically posts the book with deals she promotes and she will often brag about its Amazon ranking to encourage a look see. Many of the authors I know have joined up to put a first book in a series of books into a boxed set and they have had great success with that because once folks read one book they feel the need to collect the rest of the books.

Mandi M. Lynch: Hard to say. But I have had best luck with Clockwork Spells and Magical Bells. I think it was due to the support we got from the editors.

What marketing strategy taught you the most about what not to do and what did you learn?

J.H. Glaze: Paid advertising on blogs did not result in increased sales. No matter how many subscribers a blog has you are going to be seen by a very limited audience. The blogs with wide distribution sell ads through 3rd party vendors, but still, advertising is not a very cost effective way to get book sales in any medium.

Blog reviews get much better results and can often be obtained for the price of a free book, however most bloggers who do reviews have roomfuls of books they have received for reviewing. If somehow they find the time to review you, and especially if you get a good review from them, be sure to package a portion of your soul and mail it to them to show your gratitude.

John Hartness: Buying an expensive booth at huge conventions. I did New York Comicon in 2013, and I did the show fairly cheaply, couch-surfing at a friend’s house and splitting the cost of the booth three ways. Total expenses – around $1000-1,1000 counting meals, airfare, booth rental, cabs, subway fares and booth furnishings. Total revenue - $950. This doesn’t count the cost of the books, which was probably another $500.

Dragon Con – I spent $350 on a piece of a booth with 13 other authors, sold $1,100 or so, and still ended up spending $2,000 on hotel, food, gas, parking (!) and memberships. Books cost me about $700, because I didn’t sell everything I brought.

Long answer made short – I hand-sell books as well as anyone in the business, and if a convention will cost me more than $500 to attend, I know I will not, under any circumstances, turn a profit at that convention. So I do fewer conventions now, and I tend to only do the ones where I can stay at home, or the ones where I get a free table to sell my wares.

Iscah: Head knowledge and plans don't get you very far without action. I had some lovely marketing ideas that might have been very effective if I had done half of them. But on to something I did sort of well, which was offline selling...

To give you a tip for direct sales, "Smile and engage but keep it short". I'm an introvert who prefers to avoid crowds, so I sort have to put on a sales persona to make it through events. I'm not saying you should be fake, but be the friendliest version of yourself you can be. And try not to ramble. Once introverts get going, we like to have in depth conversations, which is great for building friendships, but lousy for crowded events. Let people who want to leave, leave, so there room for someone else to walk up.

Mat Nastos: Biggest lesson is to know what and how to promote to my various channels. To know that promoting a freebie sale to my social channels is not smart. Each channel you've got - web, social networks, email list, etc - has its own requirements and needs in terms of what/how you sell. Not knowing how to make use of those things will cost you sales. It's sort of like people on Twitter who retweet when someone does a #FF with their name...makes no sense -- you're asking people who already follow you to follow you...Same principal with marketing.

I spent the first month or so marketing the wrong message to the wrong channel.

The other thing I learned was the effectiveness of a proper roll out for my promotions. Learning how to do a build up before a promotion and then what to do to maintain traction once a promotion was over. Making sure I didn't shoot my wad by marketing everything all at once. You can waste a lot of time and resources that way, and miss out on sales.

Frank Fradella: Cyber Age Adventures — the online magazine I founded in 1999 that featured literate, thought-provoking prose stories in a shared superhero universe —taught me a lot about what not to do. While we put out an award-winning product, having a name that made no allusions whatsoever to our content was just plain stupid. And creating a product so groundbreaking that nobody even thought to look for it was the kiss of death. Even now, if you check Google for the number of people looking for "superhero magazines," you'll find that number dwarfed by the number of searches for "superhero novels." Which is why I now own the url superheronovel.com. Live and learn.

Van Allen Plexico: With LUCIAN, I made certain the ads referenced the similarities of Lucian to Loki from Thor/Avengers. I wrote the book in 2002-03 but am glad to take advantage of the fact that they are very similar characters in similar settings, to appeal to new Loki/Hiddleston fans. Apparently it worked.

Perry Constantine: This wasn't so much something I learned from a specific strategy, but more what I've learned from a combination of things. Have a purpose behind each promotion. If you want to get people hooked on a series, then don't start a free run before the second book is available. And when that second book is available, you'd better have a preview and a buy link of that second book at the end of the first. If your goal is to get reviews, make sure you include a note at the end of that book politely asking for reviews and providing a link where those reviews can be posted. Make sure your covers are branded appropriately so that they can be identified as being part of the same series. That can mean using the same cover artist for each book, making sure each book has the same style of cover, or even having a unifying series logo. And also, maintain productivity. Today's readers are really in love with series, but what they love even more is an active series. If they see a series being promoted with book one and book two and book two came out three years ago, they might be a bit more adverse to trying that series given that it appears dormant.

Susan Burdorf: Marketing strategies are so reliant on the author themselves and their fan base that it is hard to really suggest any one thing and point to it as a success or failure. I do know that Boxed Sets are the "thing" right now according to Mark Coker of Smashwords. But once that fad stops being popular I am sure someone else will come up with something else equally as successful. I think that some of the things that indie authors like to do as far as trying to work the numbers is to be part of someone else's book release as a guest author where they get to promote their book, play a game or two in the hour or half hour they are allowed to be spotlighted, and offer amazon or other gift cards to participants. That seems to work really well.

Mandi M. Lynch: Just dumping flyers on a flyer table does not work. Engaging people helps for a relationship and people show interest because of that.

Just how effective can a cheap or low-investment be in the long run? What kind of return on investment can one expect using cheap or free promotion services on the Web?

J.H. Glaze: Most of the cheap or free marketing services on the web have been overrun with self published authors. As a result, services which used to get great results for a low investment, have tripled their prices over the last 2 years and waiting lists are extremely long.

Here is an example: 18 months ago I could promote one of my horror novels through BookBub.com to about 600k people for about $45. Today, to reach the same number of folks costs $110 for a one day promo run, but here is the catch – that price is only if you are promoting a book that is on sale from full price to a free giveaway for a limited time. The price goes up it you have only discounted the book. Here is the link to their rate sheet: https://www.bookbub.com/partners/pricing
Here are some things to remember when doing paid promos:


  • If you only have 1 book available, the only reason to do a paid promo for a free book is to try to get reviews. !0,000 downloads will result in 2 reviews if you are lucky.
  • If you have a series of two or more books, giving book 2 in the series as a free download will result in a boost in sales of book 1. I believe it is because people don’t like to start with book 2. I have had that proven time and again. If you give away book 1, sales of book 2 are minimal at best.
  • It takes money to make money, but you don’t want to throw your money away. Before you use a service, post in a forum and ask if anyone has used it before, and what kind of results to expect from it.
  • Sales results from promos can be genre specific. I am a horror author. Romance authors can expect to pay a lot more for their promo, because a larger percentage of the market tend to read romance.
  • Word of mouth is the most powerful marketing. If you can get people to read it, review it, comment on it on pages, and tell their friends about it you are good to go. The only way to do this is to write awesome fucking books!


John Hartness: Marketing yourself can be cheap and effective, but there is no magic bullet. There’s no “do this and you’ll sell a ton of books.” Most bestsellers have no idea what they did to catch lightning in the bottle. If editors knew which books would be huge hits, they’d only buy the books that would be huge hits. It’s all a gamble. But by using the cheap and free self-promotion tools like MailChimp, Wordpress, Twitter, Facebook and others, you can create an impact and get enough eyeballs on your work to make a difference.

Iscah: That's tricky. Some of my highest investment attempts this year yielded the fewest results, while one event that cost me only a bit of time and gasoline yielded my highest sales for a weekend. Budget is something to keep in mind, but targeting is more important. Know (or get to know) your audience, and make it as easy as possible for the potential buyer to get to where they can purchase your book.

Mat Nastos: Biggest lesson is to know what and how to promote to my various channels. To know that promoting a freebie sale to my social channels is not smart. Each channel you've got - web, social networks, email list, etc - has its own requirements and needs in terms of what/how you sell. Not knowing how to make use of those things will cost you sales. It's sort of like people on Twitter who retweet when someone does a #FF with their name...makes no sense -- you're asking people who already follow you to follow you...Same principal with marketing.

I spent the first month or so marketing the wrong message to the wrong channel.

The other thing I learned was the effectiveness of a proper roll out for my promotions. Learning how to do a build up before a promotion and then what to do to maintain traction once a promotion was over. Making sure I didn't shoot my wad by marketing everything all at once. You can waste a lot of time and resources that way, and miss out on sales.I like promotion like I like my women: cheap and easy. Free is even better. Everything I've done in terms of marketing (from way back in my days doing affiliate marketing until now) has focused on that free or cheap side of the scale. There are enough spots on the web, if planned out correctly, that you can make a pretty big impact using them. It's all about planning, timing, and implementation. Knowing when and how to roll out that free/cheap promotion is the biggest key to success.

The effectiveness comes down to planning. Set your goal and then put your plan together to meet that goal.

Frank Fradella: Check your watch and mark the date, because the advice you'll receive on this point will alter drastically from one year to the next. Right now? A good strategy (if you have a back catalogue of books in a single series) is to give away the first book as an ebook to drive sales to the rest of the series. But before you talk about how much money to spend (or not spend) on marketing, you absolutely must be able to identify your target market with pinpoint accuracy. You need to know their age, their gender, their average income, their spending habits... everything. If you can do that, you can get your product in front of them much more effectively.

Van Allen Plexico: A $19 Twitter ad got me 800 downloads of LUCIAN and 800 downloads of Sentinels: When Strikes the Warlord in a single day each.

Perry Constantine: It can be very effective, provided it's targeted at the right audience. And to veer slightly off the point of the question, this is why every writer needs an email list. It's the cheapest, most-effective marketing tool. Even when compared to more costly services it's still the most-effective tool in the long run. BookBub may get you several thousand downloads on a free book, but if you don't have an email list, you've basically put the cash you spent into a big pile and set fire to it. Those readers are not going to remember your name.

And yet, so many writers I know do not have an email list. Why? It's so simple to set up and most services allow you to start free (ReachMail is free for up to 5000 subscribers, MailChimp is free up to I believe 2500).

Beyond that, you need a web presence—and no, that does not mean Facebook and Twitter. You need a dedicated website, and no, that does not mean a yourname.wordpress.com or yourname.blogspot.com site. It means yourname.com. And yes, this costs money, but if you want to be serious about making a living as a writer, then you need to treat it like a business and not a hobby. And businesses require investment. And it's not like this is a massive expense. I have a site with Bluehost that costs me $140 for three years, plus $15 a year for a domain name. That's about $5 a month for a website. If you can't spare $5 a month, then you're clearly not taking this thing seriously. Get a website and if it's a Wordpress site, then install a free plugin called MyBookTable so you can list all your titles in your catalog easily.

A website and a mailing list are the two cheapest investments an indie author can make, and they are the two that will serve you best in the long run. Especially with rumors that Facebook is going to require all ads be paid in the future. So the days of posting links to your books in five dozen Facebook groups are not going to last (and if we're being honest, it was always the least effective marketing you could do). Invest in a website and get a mailing list.

Susan Burdorf: I think it depends on what your goal is. If you go cheap that does not mean you cannot make it classy. At book fairs or signings a lot of authors are just trying to collect emails with which they can create a fan base they can then send information on book releases, cover reveals, next book signings, etc and that is good. Some offer "gifts" to reward their fans (Paperwhites, Kindles, Nooks, large Amazon cards). You just have to make it fun for the folks. To encourage people to come to my tables at book signings I will offer a free "gift" which is usually something I hand make (I quilt, make jewelry, etc so for me I can do something that costs me almost nothing because I already have the supplies at home).

In conclusion my advice is this: whatever marketing strategy you employ just make sure it will not cause you to go bankrupt either financially or emotionally. And ALWAYS treat your readers and fans with respect. Even if they do not treat you the same way.

Mandi M. Lynch: It depends on the investment. A blog guest post with links is free and will hang around forever. $10 worth of cheap black and white flyers generates a lot of trash.

Tuesday, November 18, 2014

Iscah -- "I don't regret failing."

Here's the next interview in my "Cool People I Met at Imaginarium" series. This week I'd like you to meet Iscah. She's a talented author who has a body of work you really should check out for yourself. 

Tell us a bit about your latest work.

Seventh Night is a romantic, comic, action, adventure fantasy.  It's sort of a family novel.  Full length adult reading level, but clean enough anyone 10 and up can enjoy it.

What are the themes and subjects you tend to revisit in your work?

Doing right in the face adversity may cover it in broad terms though I think there are several complexities surrounding that theme.  With Seventh Night there's sort of a struggle between private desires and public responsibilities.  Neither being necessarily wrong, but striking the balance between the two can be difficult.

What would be your dream project?

Having creative control over a film version of Seventh Night.  My educational background is in video production, so getting to merge my multimedia loves would be fun.  (Not saying I'd be director or producer, just want veto power in certain areas.)

If you have any former project to do over to make it better, which one would it be, and what would you do?

Thankfully or regretfully, something that never finished.  I attempted to do a film in college and did everything in completely the wrong order.  I don't regret failing.  Trying and failing is part of the learning process.  I do deeply regret not calling everyone I tried to involve once I realized the project was not happening.  Part of me kept hoping I could make it work, and by the time I had accepted it wasn't going to happen, I either lost the numbers I needed or was too embarrassed to make the calls.  Frankly neither of those things is acceptable.

If I could fix it with a time machine, I'd be a lot more organized.  Start with a well hammered script rather than a concept.  Put funding together before attempting to cast, etc.

What inspires you to write?

The attempt to leave something of value behind.  Not so much to be remembered as an individual, but to improve the world somehow, even if in a small way.

What writers have influenced your style and technique?

Pretty much every writer I've read.  I like to study styles and techniques.  I consider style a tool rather than a signature.  Timothy Zahn, Charles Dickens, Lemony Snicket, J.K. Rowling, Nabokov, Dr  Seuss, Hans Christian Anderson, Jules Verne, and Eth Clifford are some of my favorites.  Good style can be overt or practically invisible.  It really depends on what the story calls for.

Where would you rank writing on the "Is it an art or it is a science continuum?" Why?

It's both.  We have the symbols with phonetic and psychological significance.  We combine them in such a way to stimulate neurons in the brain.  We rely on cultural, sociological, and educational bases of knowledge... and yet, we challenge them, rearrange them, experiment but rarely with scientific precision.  And if we're lucky make art worth analyzing but impossible to fully dissect in scientific terms.

Any other upcoming projects you would like to plug?

I am working on a set of four prequel stories to Seventh Night called Before the Fairytale.  I have just started (as of November 2014) posting the third one as a free weekly serial.  The first two The Girl With No Name and Horse Feathers are finished.  The Girl With No Name is now out as an ebook and hopefully soon as a paperback.  Horse Feathers is down for additional editing, but with a little luck will be out for sale early in 2015.

Thursday, October 9, 2014

Art vs. Money: Writers Sound Off

It's time once again for the weekly roundtable discussion for the blog. Up this week: Writing for art vs. writing to sell. Art vs. Commerce. Creativity for creation's sake or creativity for the sake of making a living wage.

Have both sides been incited enough yet by that lead-in? Good. Let the discussion commence.


Is there a difference between writing for art and writing to sell? What is it (or what are they)?

Richard Lee Byers: I supposed that writing purely for art would mean that the writer was creating purely for his own enjoyment or to express a personal vision and was sublimely indifferent to the possibility of making any money off his work. Whereas writing purely to sell would mean that the writer only cared about money and was indifferent to self-expression and the possibility of creating something of real quality or lasting value.

Fan fiction writers and certain bloggers may represent that first hypothetical type of writer. But I have seldom if ever met a professional or aspiring professional fiction writer who could be fairly characterized as a pure example of the second. Even if we care a lot about the commercial potential of our work, we still take pride in our craftsmanship, and we still tell stories that interest us and allow us to on some level express things that matter to us. If we weren’t going to do that, we probably wouldn’t have gone into the profession in the first place.

Terri Smiles: I consider books written with the primary purpose of making money to contain less commentary on society or what it is to be human. That is not to say that books that include such "deeper" themes can't become commercial successes, but rather that the author had points to make or at least questions for the readers to think about, in addition to a romping story.

Marian Allan: There isn't NECESSARILY a difference. Shakespeare wrote for the market, after all. Writing for art is putting your heart and mind into it; writing to sell is hoping for the best.

Frank Fradella: There are, in my mind, three stages in being a writer. There's the hobbyist, who likes to write, who gets pleasing feedback from friends and family and who's entire "career" may never progress past Live Journal and an entry in a Poetry.com anthology. These are people who often say, "You know, I had an idea for a novel..." and never actually write it. If you are very, very lucky, this is the stage where Harlan Ellison slaps you across the face and tells you to go be a plumber instead AND YOU GO BE A PLUMBER INSTEAD.

Past that, there's the craft. This is where the words come out of you intentionally, with deliberation. Where the countless hours spent reading better writers is starting to rub off on you and you realize there's an honest-to-goodness craft at work here; that nothing happens by accident. This is the stage where you study and understand structure and character and motivation and develop your own style. You write, and you write a lot. Not all of it is very good. Much of it stinks. You greet the praise of friends and family with skepticism. It's nice, but you'd rather get that reaction from a respected peer.

Finally, the craft turns a corner and becomes a profession. You write stories that matter to you, but you write them in such a way that resonate with other people. You learn how to pitch and write queries and you get paying work that puts food on the table and gas in the tank. You now spend more time marketing your work than you do writing it. (This, in my mind, is where we separate the talented amateur from the true professional.)

Iscah: You may be a little more free to experiment with writing for arts sake and writing for sales sake. But writing to sell is also writing to communicate, to share a story, and there's a high degree of art to doing that well. Being intelligible doesn't make you less of an artist. You don't have to push the boundaries of them medium to write a good book, though there are certainly times you can do both.

Percival Constantine: I don't think the two are mutually exclusive. If you write a book or a story, why wouldn't you want to be compensated for your hard work? The way I would differentiate it is forcing yourself to write in a genre you don't like just because it's popular. As an example, I'm not a fan of erotica, so if I wrote in erotica just to make a quick buck, I think that would be a betrayal of the art side of things.

Corrina Lawson: In the initial stages, no, because the only guarantee you have when you write is to amuse/enjoy yourself. After a draft, it may needed to be tweaked or altered a bit for the market.

Lance Stahlberg: I confess I'm having trouble understanding the question. How can there be a distinction? So I guess the answer is "No." Not in my mind.

"Writing for Art" without any desire to sell is still writing.

"Writing to sell" cannot be done without also paying attention to the art or the craft. If you don't legitimately enjoy what you are writing, if you don't take care to enough to craft a well told story or put your own artistic voice into the work, you will not engage readers, and thus won't sell.

Even when you look at the most infamous example of godawful writing that sold a gazillion copies and got a movie deal in the mommy porn market, that started as &q uot;art" in the writer's mind. By all accounts, it was written as fanfiction, purely for enjoyment. It was the publisher who made it into a blockbuster through crazy marketing tactics. Trying to replicate that with the intent of becoming a commercial success is a stupid way to try to hit the lottery.

Lee Houston Jr.: Your questions are certainly intriguing, but I honestly don't know if I can answer them individually. So just give me a moment to hop up on my soap box and I'll tell you how I feel about writing. I write because I love to create. I have been an avid reader as far back as I can remember, and that (in part) has inspired me to tell my own tales.

Whether or not I'm successful is hard to say. People do read my work and (hopefully) want more.

I'm certainly not getting rich writing, and if that was my only goal, I may have given up a long time ago. I do want to reach a point where I can financially support myself writing, but I'm referring more to maintaining the basics of life like keeping a roof over my head and the bills paid than any desire for exotic vacations or a fancy house. Yet when it comes to writing, I'm doing what I love and love what I'm doing. So from that perspective, then I am definitely successful.

Jack Wallen: I think there is – very much. Why? Those that write to sell write what sells and that can become very calculated. Those that write for art, write to honor the craft and the word. That is not to say one cannot write what sells while still honoring your art, but most often writing to sell can quickly lead to selling out your art. It’s the same thing we see in the music industry (over and over again). Band write music that comes from their soul until they get a taste of success. At that point the temptation is very great to write for the audience with the most influence over the industry. How many times do you hear an author say something like “I could write romance, but...”. We do that because we know romance sells. I don’t do that because I don’t want to take time away from what I love – horror.

Why do writers tend to divide into camps and support one over the other? Aren't both needed?

Terri Smiles: I don't know why writer's divide themselves. I want people to read. ALL readers are good readers, no matter what their preference - and they writers to produce what they want to read.

Marian Allan: People are bilaterally symmetrical, aren't we? We love to divide things into this or that, these or those, yin and yang. So writers divide into pantsers and plotters, literary and commercial, artists and craftsmen. With writing, what you do and how you do it is actually somewhere on a continuum, and you might shift position depending on the project. Why do we choose up sides? Because it gives us something to argue about over beer.

Shelby Vick: Part of the problem here is, I feel, deciding the difference between writing for art and writing for money. The latter, I feel, is a goal most writers appreciate; who doesn't like money?  But the former suggests that 'creating' and 'style' would be the main objective. Or is that a description of the art of writing? Whatever it may be, I feel most writers write because they have the drive to do so. I have written since I learned to put a pencil to paper and form words. Many of the writers I know are the same, and have a compulsion to write. Some train that compulsion so they can actually sell what they write.

Jack Wallen: I think this is simple – writers that write to sell have decided it’s the only way to see their “brand” as a business. I am a full-time, stay at home writer. I do not treat this as a business. This is an art that happens to make me a living. From my perspective, the second I dishonor my craft and turn it into nothing more than a product to consumer I remote the art from the results. That would spell doom for my words and worlds.

I often wonder what my idol, Clive Barker, would have become had he treated his written words as a commodity. I can’t imagine the likes of Imajica would ever have been penned. That would be a travesty.

Richard Lee Byers: Personally, I’m not acquainted with many writers who intrinsically support one over the other since, as my previous answer implied, most working writers see this as kind of a false dichotomy to begin with.

Sometimes writers succumb to the temptation to take public potshots at others who are far more successful even though, in the detractor’s view, their work is not very good. But this happens because envy is the spiritual malady to which writers are most prone. That same critic will almost invariably hold other highly commercial writers in high esteem.

Iscah: I think writers tend to support things that reflect what they themselves do. I support both, but I admit to getting annoyed when writers think writing is all about their own expression and reader experience isn't a critical part of making something sellable or even enjoyable.

Percival Constantine: Both absolutely are needed. I think a lot of the division comes from the starving artist stereotype. There's this myth that if you write for money, you're betraying the artform and are a sell-out, which I think absolutely needs to be dispelled. If you're only writing for the sake of art and feel that money shouldn't be part of the equation, then why are you selling books in the first place as opposed to giving them away for free?

Corrina Lawson: I've no idea why writers or other creative types do this. Creative people need to eat. This is an art but it's also a job.

Frank Fradella: The conversation of "art vs. commerce" is an internal dialogue. It's a mental shift. It doesn't come from the audience. You can deviate from what's come before all you want, but you better be good enough to pull it off. That's the only reason why guys like Neil Gaiman and David Mack became such game changers in comics. It's not that you CAN'T go against the grain and bring new art into the world, but only a craftsman who's turned the corner and made it a profession can do it for a living.

Lance Stahlberg: I had no idea that they did. Anyone who thinks in terms of "Writing to sell" clearly does not get it.

Of course once you get into publishing your work, you start to think in terms of what market to target and how to reach them. But you write the story first, then you figure out how to get people to read it. Not the other way around. Even that's the wrong approach. You don't treat them separately at all. You do both concurrently.

Starting with the question "How can I sell a million copies to X market" before you&# 39;ve typed a word is a recipe for disaster. You make an interesting character. You pit them against an interesting conflict that follows a plot that you think people will enjoy. That's art. And that's marketing. Favoring one concept over the other is nonsense. To me, they are one in the same. If you focus too hard on appealing to readers, you are dooming yourself. It is impossible to please everyone. Don't bother. But if you think "to hell with what other people like" and write only what you like... well maybe you'll still have a commercial success on your hands without realizing it. More likely, it'll suck and won't sell. But you won't care. Because you're an arteest and above such things.

What advice do you have for writers pursuing a living wage in art?

Iscah: Nearly every career field allows for opportunities where artistic skills can enhance what you do. So don't think you have to be a full time artist to make art. Drawing, writing, dancing as a career is a labor of love, but it's still labor. What's fun for a few hours make not be fun 9 to 5. So I advise only attempting a career in the arts if it's something you passionately love doing. Otherwise pursue something more stable so you can continue to enjoy art as a hobby.

You could write whole books answering 3 and/or 4. The advice is more specific depending on what field of art you want to pursue. But quitting the day job is exactly what some people need to do... Or more accurately, making it your day job.

Percival Constantine: If your goal is to make a living wage, then the first thing you have to do is get rid of this imaginary divide between art and commerce. Stories are an artform, whether it's books, movies, TV, comics, games, whatever, and people pay money for them all the time, and your story is no different. Write the story, make it as good as you can, and then get out there and sell it, whether you're selling it to an agent, a publisher, a studio, or directly to your customers. Then repeat the process again. Also, learn about whatever industry you're trying to make a living in. If you have the attitude of "I'm an artist and don't want to be bothered with the commercial side of things," then your chances of making a living wage will drastically decrease. You can't separate yourself from the commercial side and expect to be successful.

Corrina Lawson: Money brings choices. Create a secondary skill that will support your creative work and then you can make a real choice between art and writing to sell. the eldest son wants to pursue screenwriting but is also interested in accounting. My advice: learn that, use it to bring in income so creative choices aren't based on "I need that $500 to buy groceries."

Lee Houston Jr.: Art wise, I try to make each work the best I humanly can before submitting it to its prospective publisher. Yet it may be years after I'm no longer on this planet before the public makes a final decision on whether or not my work deserves to be remembered throughout the course of time.

If you mean commercialism as marketing, I certainly want my readers to know when the next release of whatever I have created is available.

All the projects I have done so far have either been for the sheer joy of writing or the creative challenge involved. If given the opportunity, there are a few things I would love the chance to do (like reviving Ellery Queen for today's audience), but again, it's more for the writing/challenge than the money that might be involved.

Regardless of what perspective you look at writing from, create the best possible work you can, because it is quality that will attract and maintain your readership in the long run, not quantity. And of course, it doesn't hurt to love what you do and do what you love, regardless of what career your pursue.

Terri Smiles: If you are writing for the sake of art, marry well and don't give up the day job. I also believe there is a middle ground between art and commercial fiction which is what I pursue - "light," entertaining fiction that also explores what it is to be human and the deeper aspects of our lives. But I worked as a healthcare lawyer for many years to be able to write the way I want to write. Art does require sacrifice and I have the scars of years of servitude to show for it.

Marian Allan: All these questions have long and complex discussions rather than answers -- except the last two, which both have the same answer: Don't give up the day job.

Frank Fradella: The advice to "write what you know" is important in that the core emotional anchor of the story has to wring true. Even when you're being paid to write non-fiction. When I wrote and illustrated The Idiot's Guide to Drawing (with thanks to Tom Waltz), it was purely work for hire. It was the kind of work I'd never done before. But I approached that book with the core belief that everyone sucks at the beginning, and everyone can get better with a little advice and a lot of practice. That, I think, is what made that book successful.

Lance Stahlberg: Keep at it. Stay motivated to keep your butt in the chair and keep writing. Learn the craft. Finish your story. Then learn the business. If you have the stoma ch and money for self-publishing, cool. Otherwise learn how to write a good submission letter. Network with editors and/or don't give up on finding an agent who will treat you right.

Do what you love. But don't pin too much of your hopes on being able to quit your day job. That could well come in time, but not if you neglect the art. Don't lose sight of why you wanted to be a writer in the first place.

Jack Wallen: Write what your heart and soul begs you to write. I write a number of very different series. As I am finishing up one book, I follow what my soul wants to write next. I never know what that’ll be. The second you give over and write what you think will sell, you lose. Why? Because what is selling when you begin might well not be what’s selling when you’re ready to hit publish. Don’t follow the rule “Write what you know.” Instead... write what you love, what you have a passion for. In the end, it will come through in the words and the reader will enjoy it all the more.

Richard Lee Byers: Work steadily. Be flexible and open to whatever opportunities present themselves. Network. Follow guidelines and meet deadlines. Recognize that in today’s marketplace, even writers who are traditionally published must generally accept a fair amount of responsibility for promoting their work.

What advice do you have for writers pursuing art in a commercial culture?

Frank Fradella: You can be an artist all day long, but at the end of that day, if you don't treat your craft like a business, you are losing the field to those who do.

Richard Lee Byers: I’m not sure such writers need much advice. If you are genuinely indifferent to making any money from your work, then clearly, you couldn’t be alive at a better time. You can self-publish on the Internet without ever having to compromise your personal vision by considering the marketplace or seeking to accommodate a traditional publisher’s requirements.

Terri Smiles: If the primary goal for your writing is maximizing income, don't write for what's hot now, write for what's just starting to garner interest. It's hard to tell, but you'll be ahead of the curve.

Iscah: Understand the steadiest paychecks come from working on other people's projects. A graphic designer or journalist will see steadier income than a gallery artist or novelist. A novelist willing to ghost write or work with a franchise may reap more financial reward than one who insists on only writing in their own worlds. However financial rewards are not the only rewards available.

There's a crass side to commercialism, but usually truly great art or writing is much easier to sell and will endure much longer than shoddy work. It's all somewhat subjective and at the mercy of the market. But a career in the arts is often a test of endurance as much as anything else.

Jack Wallen: If you opt to go the commercial route, you have to spend a lot of time following trends. In fact, you can’t just follow trends, you have to predict trends. As I said, the second you start writing that book based on a current trend, by the time you finish that trend may be played out. You’ve got to be one step ahead of the game to really be successful. That takes a lot of energy and time, so you have to be willing to put in the extra effort before you begin writing that first word. You can be lazy and pay close attention to what Hollywood is releasing in the future, as that can help as a guide. For example, Gone Girl was just released and has been a serious success. Six months ago, you should have been on top of that and ready to release something in the same vein.

Percival Constantine: Depends on what is meant by pursuing art in a commercial culture. If you mean trying to create art without caring about making money, then that's simple—do whatever you want. Just go in with the understanding that if you don't learn about the commercial side of things, you probably shouldn't quit your day job.

Corrina Lawson: Know your core story. Know what changes you can live with and what you can't. And make sure if you sell your rights, you get something for them. Never sign a contract with an agent or intellectual property rights attorney to look it over.

Lance Stahlberg: Sorry, but that question does not compute.  If you write strictly for fun and only post for free to fanfic boards and whatnot with no interest in selling it... God love you. You don't need advice and probably don't want it. If you want your work to stand out in a competitive market, the answer is the same as #3 above.

Lee Houston Jr.: If you mean commercialism as marketing, I certainly want my readers to know when the next release of whatever I have created is available.

All the projects I have done so far have either been for the sheer joy of writing or the creative challenge involved. If given the opportunity, there are a few things I would love the chance to do (like reviving Ellery Queen for today's audience), but again, it's more for the writing/challenge than the money that might be involved.

Regardless of what perspective you look at writing from, create the best possible work you can, because it is quality that will attract and maintain your readership in the long run, not quantity. And of course, it doesn't hurt to love what you do and do what you love, regardless of what career your pursue.