Showing posts with label future of publishing. Show all posts
Showing posts with label future of publishing. Show all posts

Saturday, June 1, 2024

[Link] Yes, People Do Buy Books

Despite viral claims, Americans buy over a billion books a year

By Lincolm Michel

This week fellow Substacker Elle Griffin published “No one buys books,” which looks at quotes and stats from the DOJ vs. PRH (Penguin Random House) trial where the government successfully blocked PRH’s $2.2 billion purchase of Simon & Schuster. Griffin’s article has gone viral for its near apocalyptic portrait of publishing. Much of the overall thrust of Griffin’s article is right: Most people don’t buy many books, sales for most books are lower than many think, and big publishing works on a blockbuster model where a few couple hits—plus perennial backlist sellers—comprise the bulk of sales. But I hope Griffin wouldn’t mind my offering a rebuttal of a few points here. As I think a few things are off.

I was alerted to the article by people rebutting it by sharing my 2022 article about the hard-to-believe claim that 50% of books only sell 12 copies. This claim, and similar ones, go viral pretty regularly despite making no sense. In the comments of my 2022 post, Kristen McLean from BookScan attempted to recreate the viral statistic and couldn’t come close even by restricting sales to frontlist print sales in a calendar year. It seems unclear what the 12 copies claim is referencing at all.

While I think Griffin does great work collecting these quotes, I would offer a word of caution. PRH’s legal strategy was to present publishing as an imperiled, dying industry beset on all sides by threats like Amazon. PRH allegedly even paid high fees to have agents and other industry professionals testify on their behalf. I’m not saying any of the quotes are lies. I’m saying the quotes and statistics are fitting a specific narrative in the context of a legal battle.

First though, let’s step back and look at the biggest question. Do people buy books?

Read the full article: https://countercraft.substack.com/p/yes-people-do-buy-books

This article is a response to this one from last Saturday: https://www.elysian.press/p/no-one-buys-books

Saturday, May 25, 2024

[Link] No one buys books

Everything we learned about the publishing industry from Penguin vs. DOJ.

By Elle Griffen

In 2022, Penguin Random House wanted to buy Simon & Schuster. The two publishing houses made up 37 percent and 11 percent of the market share, according to the filing, and combined they would have condensed the Big Five publishing houses into the Big Four. But the government intervened and brought an antitrust case against Penguin to determine whether that would create a monopoly. 

The judge ultimately ruled that the merger would create a monopoly and blocked the $2.2 billion purchase. But during the trial, the head of every major publishing house and literary agency got up on the stand to speak about the publishing industry and give numbers, giving us an eye-opening account of the industry from the inside. All of the transcripts from the trial were compiled into a book called The Trial. It took me a year to read, but I’ve finally summarized my findings and pulled out all the compelling highlights.

I think I can sum up what I’ve learned like this: The Big Five publishing houses spend most of their money on book advances for big celebrities like Britney Spears and franchise authors like James Patterson and this is the bulk of their business. They also sell a lot of Bibles, repeat best sellers like Lord of the Rings, and children’s books like The Very Hungry Caterpillar. These two market categories (celebrity books and repeat bestsellers from the backlist) make up the entirety of the publishing industry and even fund their vanity project: publishing all the rest of the books we think about when we think about book publishing (which make no money at all and typically sell less than 1,000 copies).

But let’s dig into everything they said in detail.

Read the full article: https://www.elysian.press/p/no-one-buys-books

For a response to this article, check out this link: https://countercraft.substack.com/p/yes-people-do-buy-books

Saturday, June 17, 2023

[Link] AMAZON IS BEING FLOODED WITH BOOKS ENTIRELY WRITTEN BY AI

IT'S THE TIP OF THE AICEBERG.

It's a growing problem, making it more difficult to distinguish real authors from AI-generated bylines of non-existent writers.

One publisher identified by the WaPo lists dozens of books on Amazon on surprisingly niche topics, with suspicious five-star reviews propping up the operation.

And AI-generated books on Amazon are only the tip of the iceberg, with other AI content flooding the rest of the internet with dubiously sourced material as well, which could easily trigger a pandemic of misinformation.

Read the full article: https://futurism.com/the-byte/amazon-flooded-books-written-by-ai

Saturday, April 10, 2021

[Link] Penguin Random House Will Distribute Marvel Comics to Comics Stores

by John Maher

In a move that will likely transform the distribution of comics periodicals in North America, Penguin Random House Publisher Services has reached an agreement with Marvel to distribute its periodical comics and graphic novels to the comics shop market, also known as the direct market.

The two companies have signed an exclusive, worldwide multi-year sales and distribution agreement for Marvel’s comics—including individual issues, trade collections, and graphic novels both newly published and backlist—to the direct market. PRHPS officially begins its distribution to direct market retailers for Marvel titles on October 1. The move marks a major change in the U.S. comics distribution market, which Diamond Comic Distributors has long dominated.

PRHPS will offer Marvel comics to retailers on nonreturnable wholesale terms. The comics shop market is a network of about 2,000 independent retailers around the country that traditionally bought their inventory from Diamond Comics Distributors, the largest distributor of periodical comics in North America. Direct market retailers generally buy most of their stock nonreturnable at wholesale prices. Comics shops sell a mix of periodical comics, graphic novels, prose books and pop culture merchandise.

Marvel’s new agreement with PRHPS follows the unexpected departure of DC from Diamond in 2020. The new distribution agreement means that the Big Two of American superhero comics—Marvel and DC—which are also Diamond’s two biggest accounts as well as pillars of the direct market, have left Diamond Comics Distributors. It is unclear how this will impact Diamond and the comics shop market going  forward but it does mark the end of Diamond's dominance of periodical comics distribution.

Read the full article: https://www.publishersweekly.com/pw/by-topic/industry-news/comics/article/85890-prhps-will-distribute-marvel-comics-to-comics-stores.html

Thursday, April 19, 2018

[Link] How Indie Genre Fiction Ebooks Are Thriving Online

by Adam Rowe

In the indie ebook world, the genre is king.

According to a 2017 Author Earnings report,  over 70% of all genre fiction consumer purchases — the "overwhelming majority" — are now in ebook format. Of these ebooks, most independently published ones have a larger market share than traditionally published ones when broken down into genres: Self-published romance, mystery, horror, science fiction and fantasy all sell better from indie authors or Kindle imprints than they do from traditional publishers.

According to the numbers, genre fiction has taken over in the self-publishing community. Mark Coker, founder and CEO of ebook distributor Smashwords, has some insight as to why.

"The bestselling indie titles are genre fiction," Coker says. "Genre fiction is ideally suited to screen reading because it's straight narrative and easily reflowable." By his reckoning, a first wave of commercial success for independent books can be pegged to the "reverted-rights out-of-print romance titles" that debuted as ebooks in 2009 or 2010 and proved the model could succeed. "In addition to romance, we had several authors who broke out in those early days with fantasy and sci-fi as well," he adds.

Read the full article: https://www.forbes.com/sites/adamrowe1/2018/01/13/how-indie-genre-fiction-ebooks-are-thriving-online/#704b186411fa

Saturday, April 14, 2018

[Link] The Inevitable Direct Market Implosion

by Augie De Blieck Jr.

The Winds of Change

We’re in the middle of the retail apocalypse.  Or, perhaps worse, we’re at its beginning.  You all know the list of the big ones. It includes J.C. Penney, Sears, Toys R Us, Macys, Sports Authority, Radio Shack, Borders.

Retail debt is piling up and going unpaid.  Fewer people are going out to stores. Amazon is eating everyone’s lunch on-line, while Walmart squashes the brick-and-mortars.

And even Walmart is closing stores.

Change happens.  Nostalgia never wins.  The cold, hard reality of business always wins, and that’s prompted by what the consumers wants.  If not enough of them are spending enough money, the business model fails.

Change the model or give up the business.

The entertainment industry is filled with well-known examples of this. These are lessons other industries learned the hard way.

You don’t need me to run them all down, but look at the worlds of books, television, movies, and music.  Not one of those hasn’t had its entire business model upended in the last twenty years. They’ve all changed to provide easy access at any time to a larger catalog of titles at a more reasonable price.

Easy access. Instant access. Vast catalog. Reasonable price.

I’m sorry, but that’s not the Direct Market.

The Inevitable Death of the Direct Market

Business models change.  Businesses change.  It’s inevitable.

Comic books started as a magazine business distributed on newsstands until that distribution model failed to support it.  Then, it moved to the Direct Market, a smaller collection of hobby shops where the books had a lower profile but a built-in market willing to keep it going.

Over the course of the last 30 or 40 years, we’ve seen that built-in audience shrink in size drastically.

Is the business model for comics about to change again?

In the internet age, everything speeds up.  It’s difficult to keep up with the changes, but if you don’t, you will surely die.

Industries may survive, but often at the cost of large chunks of infrastructure.  You can still buy a movie or an album or a book, but the way you get it today — and the way you WANT to get it today — is vastly different from what it was 10 or 20 years ago.

What makes you think the comic book industry is immune to this?  Why does the Direct Market deserve to live?

It’s inevitable.  It won’t be this year.   It might take another five or ten years. But why do we all pretend otherwise?

The Direct Market as it exists today is doomed.  Just look around.

Read the full article: https://www.pipelinecomics.com/the-inevitable-direct-market-implosion/

Tuesday, February 7, 2017

Publish, Self-Publish or Perish



by C. Hofsetz

 
 
 In academia there’s a saying: publish or perish. If you don’t publish often enough, you won’t be successful, you won’t achieve recognition or tenure and before you know you are writing a paper about booty calls.

Professors are measured by where they publish, how often and the number of citations, and not just the quality of the work. That creates a publishing industry that feeds on the despair of people trying to stay relevant and, as a result, quantity trumps quality. Sounds familiar?

I’ve been a software engineer and out of academia for a decade, and although I did have fun teaching and doing research, I’m glad I don’t have that pressure to publish anymore.

But then I wrote a book. Goddamn it!

Writing the first draft of a novel isn’t easy, but it’s only the first step of many. Publishing is a big funnel ahead of you with dead ends everywhere. Finishing a novel is a herculean task, but Hercules had twelve labors, and you just completed the first one.


You’ll publish my book or else!
My Strategy

But I’m a special snowflake and not at all like the other wannabe writers out there. Also, I have a plan! And since I’m generous, I’m sharing it with you:

  • Keep editing book.
  • Query agents.
  • Go to 1 until you give up.
  • Self-publish it.

Awesome, right? I’ll wait for you to pick your jaw up from the floor before continuing. You can thank me later. I accept all major credit cards and money orders.

Well, guess what? Everyone else has the exact same idea. The publishing funnel is the same one regardless where you start, although there are few shortcuts (e.g. you’re a celebrity, rich or you steal a couple of boats and airplanes*).

The actual timeline is a little more complicated than that:



After you finish and iterate your first drafts, you start sending queries (A) until you hit the jackpot, find an agent and become the next J.K. Rowling (B)–all published writers are rich, right? Most of us, though, don’t get anything close to an offer and we eventually panic and start submitting directly to publishers (C – I’m still not there, but close). Finally, we eventually give up and self-publish (F) or we let our novel, our dreams and our self-esteem die in a puff of nothingness (G).

Note: if you do want to be the next J. K. Rowling, there’s a how-to guide for that. Really, what are you waiting for?

Is My Book Ready?

In case you just finished your first draft the answer is a resounding ‘no.’ Ernest Hemingway allegedly said that the first draft of anything is shit.

Based on my tiny experience in writing, it’s my belief that a collection of pages becomes a book only after several revisions. The first draft is only the scaffold. This is true even for blogs, but we don’t have much time to iterate on those. Sorry about that!


I see discarded drafts everywhere!
 
For instance, the big twist at the end of Sixth Sense wasn’t part of the first script. In fact, the movie was supposed to be about a kid who saw the victims of a serial killer. M. Night Shyamalan rewrote the script from scratch ten times, and only in the fifth revision he wrote the big twist (I’m trying not to spoil it here).

But what if you already did several rewrites, and you’ve been working on your book for more than a year? Is your novel finally ready?

Well, the answer here is simple: have you published it already? If not, you’re not ready.


*Based on Shit Rough Drafts Does “The Great Gatsby”

You’re going to be editing it until the printers are spitting out your novel, and probably even after that.

Traditional Publishing

It’s hard to get in traditional publishing, and even having thousands of followers on twitter or other social media platform (not my case yet), it doesn’t mean you’ll get an agent. Your book has to be as good as it can be, and you have to be lucky. According to querytracker.nethttps://querytracker.net/ less than 10% of the queries result in requests, and requests are not offers of representation.

Source: querytracker.net. Data as of 1/22/2017

But wait, there’s more! Or, actually, less. Yes, it’s a numbers game, but the numbers are not that large. The genre of my current unagented novel is Science Fiction. Using querytracker.net as a source, we find 1517 agents (as of 1/22/2017). 1193 of those are in the United States, 907 are open to queries and only 146 (about 10%) are accepting Science Fiction submissions:


Worse, some places have more than one agent looking for Science Fiction, and in most cases if one already rejected yours, you won’t be able to submit it to another one in the same agency: some share the same input query, others explicitly tell you that one ‘no’ means ‘no’ for everyone there (some say to submit to the other agents anyway, arguing that the other agent won’t even remember it, and the worst that can happen is some strangers are mad at you. I wouldn’t do it, though. My skin is not that thick.)

No wonder so many books fall through the cracks.

Self-Publishing

I’m not going to talk about the several skills you need to self-publish. It’s another set of herculean tasks that’ll take you away from writing, and it’s well documented on the internet. The question here is *if* you should self-publish.

Recently, I had a chat at AbsoluteWrite.com that started as an innocuous question about publishing my first chapters online, but soon it became a soul-searching thread if I should be a blogger, self-publish my novel or query agents. I’ve been at this for about a year now, and some people took almost a decade to get an agent. I met someone at a PNWA writing conference that was trying to publish for 30 years.

 

Clearly there are marketable books that are shunned by agents, either because of the sheer number of submissions–so they can focus on the best ones out there–or because the book is considered bad by traditional standards. Take The Martian, for example. It uses both 1st and 3rd person, past and present tense and it’s riddled with expletives. It was rejected by agents several times, and he decided to publish it first as a web serial, and later as a free e-book on his website.



Also, consider B.V. Larson. He has more than 63 self-published books, many of which are considered brain candy. Some even say that Steel World is a wannabe Starship Troopers. But readers love his books, and most of his work is also available in audio format.

I’m not saying that my (or your) novel is a diamond in the rough, or that it in any way compares to best sellers. The point is that even books which would eventually be successful are often rejected.

And it’s not the agents’ fault; in their places, we would do the same thing. Many of them go through more than a hundred queries per day, and a well-written query does not necessarily mean the novel is any good–and vice-versa.

Moreover, self-publishing (also called indie publishing) is skyrocketing in the last years, while traditional publishing is losing ground. The chart below illustrates how Amazon Published and Indie Published is taking over. The stigma of self-publishing (sometimes called vanity press in a derogatory way) is slowly vanishing.

Source: AuthorEarnings.com
The downside of self-publishing is that readers never know if a book is decent, or if it was even edited, and this can scare people off from reading them. Some say it’s a mass of mediocrity. So if you take this path do your homework, edit your book and make your story be the best that it can be. Don’t take shortcuts.

The Secret to Publishing

Everyone wants to know the secret to publishing, preferable through an agent.

Do you want to know what is it? Well, me too. I have no idea. As of this blog post, my book is unagented, and I’m at least a year away from self-publishing if it comes to that. Thanks for reading this and please don’t go away!


People say that if you write a good book it’ll be published, and maybe that’s true. But we’ve read so many bad books that are published, and our novels are hopefully somewhere in between To Kill A Mockingbird and the worst-ranked books on Amazon. How did they do it?

As I said, I don’t have the answers. I wish! What I can say, though, is to be patient. Sure, you can self-publish and even have misleading reviews on your back cover. That’s easier to achieve.


No, you should not have misleading reviews on your back cover!
But as anything in life, you need the following to succeed:

  1. Hard work
  2. Perseverance
  3. A bit of luck

Damn. That’s cheesy and cliché. But it is what it is. The truth is most of us will never be famous authors, but if at least a handful of people read and like our work, it’s already awesome.

Anyway, I think I just threw up a little in my mouth.  Please kill me if I say anything like you miss 100% of the queries you don’t send.

Barf!


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Thanks for my lovely daughter for the stick figures!

*Yes, I’m aware that he technically didn’t write the books. But he’s planning to write his own version of events!

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C. Hofsetz accidentally wrote a book before he even learned how to write. The novel is awesome (according to him), but the book itself was awful. Now he’s slowly fixing it as he learns the tools of the craft. Check out his blog here. Originally from Brazil, where he was a professor of Computer Science, he has been a software engineer for Microsoft Office since 2007, and tracking changes of his first work-in-progress novel in Microsoft Word since the end of 2015.

Monday, October 3, 2016

The Writer Will Take Your Questions Now #350 -- Fear the Future?

What is your biggest concern
about the future of publishing?

My biggest fear about the publishing world hasn't changed one little bit in the past fifteen years. It's the big houses' reliance on "epic" series that fill up the publishing schedules and leave new voices relegated to small houses where the largest percentage of readers are too lazy to look and will instead continue to take part sixteen of whatever epic series is being spoonfed to them.

I think the future of any kind of publishing of art (whether stories, music, movies, painting, mixed media, you name it, it counts) is ALWAYS dependent on new voices who bring change and growth and expansion and new ideas to the medium. ALWAYS.

It's the new voices that prompt old voices to listen and adapt. It's the new voices who push the envelop and seek out either romantic returns to old (i.e., new again) or mash-ups of what has gone before to create new out of old (something borrowed, something blue) or listening to current and changing viewpoints in culture to same something about the now, not just the then.

But with the guarrenteed sales of big, epic, "don't make me look for something else since I'm familiar with this" series, those new voices are far too often overlooked.

And if you ask me (which you did), I believe that the whole of the publishing world suffers for that.