For What It's Worth: Random Thoughts on Comics

Saw a sarcastic post this morning (not calling anyone out by name though, so don't ask) saying that since a major pop culture staple was on the way out (Funko Pops, though I don't agree, still see them all over the place), maybe the next comic book store trend to save the LCS should be... comic books. 

It's a great thought, but let's be honest. Comic books, particularly monthlies, will never save the LCS until there's a major overhaul in several things:

1. Distribution 
2. Cultural perception (IP mines, either for kids or for "mature" as in dirty, not as in regular adult-focused literature)
3. Format to make them more evergreen (which manga and big primarily non-comic YA and tween pubs are doing well)
4. Getting over the reliance on the serial model of monthlies
5. Cost-to-value ratio (see comment about evergreen above)
6. Getting over the "sell for a college education one day" collectible mentality

Appreciating and building devices for digital comics as an equally valid way of enjoying the books.

Now, I know a lot of folks who still see comics the same way they did in the Silver Age and early Modern Age will disagree, but sorry, the world has changed. The landline is dead, replaced by pocket communication computers. Let the old way of doing comics die and be reborn as something better too. Don't let nostalgia get in the way of the medium being able to grow from Homo Sapien to Homo Superior (to borrow the X-Men metaphor).

[Link] Penguin Random House Will Distribute Marvel Comics to Comics Stores

by John Maher

In a move that will likely transform the distribution of comics periodicals in North America, Penguin Random House Publisher Services has reached an agreement with Marvel to distribute its periodical comics and graphic novels to the comics shop market, also known as the direct market.

The two companies have signed an exclusive, worldwide multi-year sales and distribution agreement for Marvel’s comics—including individual issues, trade collections, and graphic novels both newly published and backlist—to the direct market. PRHPS officially begins its distribution to direct market retailers for Marvel titles on October 1. The move marks a major change in the U.S. comics distribution market, which Diamond Comic Distributors has long dominated.

PRHPS will offer Marvel comics to retailers on nonreturnable wholesale terms. The comics shop market is a network of about 2,000 independent retailers around the country that traditionally bought their inventory from Diamond Comics Distributors, the largest distributor of periodical comics in North America. Direct market retailers generally buy most of their stock nonreturnable at wholesale prices. Comics shops sell a mix of periodical comics, graphic novels, prose books and pop culture merchandise.

Marvel’s new agreement with PRHPS follows the unexpected departure of DC from Diamond in 2020. The new distribution agreement means that the Big Two of American superhero comics—Marvel and DC—which are also Diamond’s two biggest accounts as well as pillars of the direct market, have left Diamond Comics Distributors. It is unclear how this will impact Diamond and the comics shop market going  forward but it does mark the end of Diamond's dominance of periodical comics distribution.

Read the full article: https://www.publishersweekly.com/pw/by-topic/industry-news/comics/article/85890-prhps-will-distribute-marvel-comics-to-comics-stores.html